Story
Kindling exists so the work has somewhere to live.
I did not want this to be a portfolio wrapper, an agency front, or some vague personal brand. I wanted a name for the work I am actually trying to keep building.
The name works because it is about beginnings with intent. You place kindling carefully. You shape what catches. You build enough heat for something bigger to hold.
That is what I want this to be: a place where good work can accumulate, get sharper over time, and start to look like a real body of work instead of a pile of unrelated projects.


